The Patriots added Brazil in their growing list of countries as part of the NFL’s Global Markets Program.
The Patriots submitted a proposal and were awarded Brazil as their newest global territory, the team announced Monday.
This allows the Patriots to participate in “in-person and digital marketing, corporate sponsorship sales, fan events, activations, merchandise sales and co-marketing relationships with other sports and entertainment properties in Brazil,” per the team’s announcement.
The Patriots already had Germany, Austria and Switzerland as Global Markets Program territories.
“Our organization has been committed to expanding our reach and our brand globally since we bought the team in 1994,” Patriots owner Robert Kraft said in a statement. “We have used our internet and social media platforms to reach millions of fans around the world and are proud to have played regular season games in the United Kingdom, Mexico, and Germany. More recently, the development of the NFL’s Global Markets Program has allowed us to show an even stronger commitment to developing deeper connections in other countries by providing additional rights that allow us to both market our team and promote the great game of American football. We know some of our most passionate fans are in South America and we are excited to expand our international home market to Brazil.”
Massachusetts has the second-highest Brazilian population behind Florida in the United States.
The Patriots played a game in Frankfurt, Germany, in 2023.
